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The Corporate Green Motivation

Posted By mike On April 22, 2009 @ 7:41 am In Connect the Dots, Small Foot Print, Global Warming | 3 Comments

Slate ran this interesting piece about the consumer quandary in trying to go green versus the corporate wi$h to $tay in the green through labeling and marketry.

Bottom line, if you are shopping for environmentally responsible products, and you see a label that says green, don’t just toss it in the shopping cart. Taking an environmentally irresponsible product and reformulating it or adding a green dye and label does not make the new “green” product environmentally responsible.

Shop Smart. Shop S Mart. (hat tip to Bruce Campbell and to Slate and Amy Tennery)

[1] clipped from [2] www.thebigmoney.com

The Four Biggest Enviro-Scams

By Amy Tennery Posted Monday, April 20, 2009 - 5:41pm
In greenwashing, as in life, there are seven sins. There’s the sin of the hidden trade-off, for example, the sin of vagueness, and the sin of no proof. [3] So says sinsofgreenwashing.org, which takes on companies that offer seemingly green benefits–often at a hefty price tag–with little results. As the green trend continues, companies in almost every industry vie for a piece of the green market, even the embattled [4] General Motors (GM) [5] has taken a chance on its own green product initiative.
But as the field of green products grows, so does the number of impostors. The following is a list of some of the most perplexing green products out there-and an assessment of just how scammy they might be:
A few of the wares in the line also contain synthetic dyes, which were included because of what [6] Clorox (CLX) Company representative Aileen Zerudo described as “consumer feedback.”

[7] blog it

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URL to article: http://smallblueplanet.org/2009/04/22/the-corporate-green-motivation/

URLs in this post:
[1] Image: http://clipmarks.com/clip-to-blog/
[2] www.thebigmoney.com: http://www.thebigmoney.com/articles/greenwash/2009/04/20/four-biggest-enviro-sca
ms
[3] So says sinsofgreenwashing.org: http://sinsofgreenwashing.org/findings/the-seven-sins/
[4] General Motors: http://www.thebigmoney.com/search/quotemedia/GM
[5] has taken a chance on its own green product initiative: http://www.thebigmoney.com/articles/judgments/2009/04/07/it-s-not-chevrolet-it-s
-segway
[6] Clorox: http://www.thebigmoney.com/search/quotemedia/CLX
[7] Image: http://clipmarks.com/share/130FF4BC-78E9-45AC-8A99-BCF32A31FF0E/blog/

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